WE ARE ONA & Luca Pronzato celebrate the launch of their first POP-UP HOTEL and RESTAURANT at Casa Ideale from July 1 to 10, 2026. The project brings together a photography exhibition drawn from Carla Sozzani’s archive collection, a design furniture curation by Downtown+ and Luna Laffanour, and a culinary experience with guest chef Gil Nogueira.

Located just ten minutes from Arles, the house is one of two organic villas designed in the 1970s by architect Émile Sala, and is recognized as Architecture Contemporaine Remarquable by the French Ministry of Culture.

Spanning 350 sqm, the villa unfolds through soft curves and a south-facing layout. Its interiors, assembled by Luca Pronzato in collaboration with gallerist Luna Laffanour, feature a curated selection of collectible design pieces, including works by Pierre Chapo, Jean Prouvé, Philippe Starck, Gaetano Pesce, and Henri Bataille. The property offers five suites and a pool terrace opening onto a one-hectare garden.

Through the photography exhibition curated by Maddalena Scarzella, the villa is reimagined as a series of contemporary “rooms of vision,” where photography subtly reshapes the perception of space.

Experience curated by Luca Pronzato and WE ARE ONA.